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Creating Freedom Through Financial Independence


Key Lessons to Making Money in Shares

June 16, 2017

Investing in shares is actually pretty simple, so making money over the long term should be easy.

But it’s usually our human nature that gets in the way of successful long-term investing.

Those natural instincts that served us so well in the caveman days, are strangely still with us.

Sadly, they’re not a great help when it comes to investing.

We naturally feel safety in numbers. It feels comfortable to do what everyone else is doing and we instinctively want to avoid loss by clinging to what we have.

Our instincts often pop up at the wrong time and make us do the opposite of what we should be doing. This is especially true in the world of investing.

You see that picture above? It’s a chart showing the returns from the Aussie Sharemarket going back all the way to 1900. It includes the GFC and every other crash over the years.

Nearly 12% per annum is a very respectable return. Over 100 years of magical compounding goodness doing it’s thing!

$1 turns into $400k. Nothing to scoff at.

With such great returns over such a long time, surely everyone loves the sharemarket and can’t get their money invested fast enough?  Mmm, not quite.

Unfortunately, the sharemarket isn’t a sweet little darling that steadily goes up year after year, in the safe and predictable manner that our human nature desires.  Nope.  Sometimes, it goes down…a lot!

At least nobody would’ve lost money during that time, right?  Well, this is where our human emotions come in and mess things up for us.


Inevitable crashes

The problem is when something scary happens, like a market crash, people’s natural urge is to flee from the danger.  So they sell out, at probably the worst possible time.

Having locked in a loss by selling and too emotionally scarred to re-enter, they give up on the sharemarket altogether.

Crashes often follow periods of huge returns and general euphoria about large future gains. At this point, the market gets too inflated and future expectations are unrealistic.

Eventually there is a trigger for the market to reset itself.  Often some type of financial catastrophe occurs and the market no longer believes it’s own hype. Then the future doesn’t look so rosy and people start getting worried.  The selling starts….

Market crashes are inevitable, when mass panic occurs and everyone wants to cash in and go home. With all that selling pressure, there is nowhere for the market to go, but down.

It sounds reasonable to try and avoid this danger, perhaps by selling out or avoiding the sharemarket altogether.  But the thing is, life goes on.

People still eat, drive around, entertain themselves, buy things and generally just go on living their lives.

So the bulk of company earnings and dividends don’t change anywhere near as much as the share prices do.


Learn to ignore day-to-day share prices

Believe it or not, the share price doesn’t always reflect what’s really going on.

Whether the share price is up or down today is no reflection of whether people are shopping at Woolworths or Coles.

Today’s share price doesn’t tell you whether people are still paying their home loan to the Commonwealth Bank, or if they refinanced to a smaller lender.

If Commonwealth shares went up 2%, does that mean they earned 2% more banking business today?

No, there’s simply no way of knowing that.

These companies are just going about their daily business. Regardless of what the traders and gamblers are doing on the market that day.

Day-to-day business fluctuations are recorded behind the scenes and reported to the market every 6 months or so, that’s when we really know what happened over that period.

Basically, the daily market movements just tell us what people are willing to pay for a companies’ shares that day.


Take the Buffett approach

Warren Buffett likes to think of the market as a bipolar fellow, named Mr Market.

Some days he is especially sad and depressed and see’s only a bleak future ahead so he is only offering you a very low price to buy or sell shares.  And other days he’s euphoric and can see only good times ahead and may offer you a very high price.

It’s up to you whether you take up his offers or not.  You can simply ignore him, he doesn’t mind.

The quote ends by telling you not to fall under the influence of Mr Market. Don’t let him dictate your mood and become fearful or too excited.

Buffett also says “I like buying quality merchandise when it’s marked down, whether it’s socks or stocks.”


Stock up on shares when they’re on sale!

There are many benefits for the buyer of shares when the market is down in the dumps.

Lower prices gives you a chance to buy more shares at a cheaper price, so you can take advantage of Mr Market when he’s depressed.

If you are putting a set dollar amount into shares each month, when the market is down, your money will go further – you’ll get more shares for your money.

Better dividend yields are on offer when markets are scary, buying you more dividend income.

Lastly, if you’re a monthly buyer of shares over the long term, it’s not logical to want them to increase in price.  Being a buyer of shares, over your lifetime, you’re better off if the price stays the same, or even goes down.

The income still flows to you and the companies will raise dividends over time.

So if you continue purchasing, your future dividend income keeps increasing.

It’s clearly better if the price of anything we’re going to be buying a lot of, gets cheaper. The same is true for shares.

Again, our natural behaviour is, we only get excited when our investments go up. We need to embrace the other side of this coin and become excited at the chance to buy more investments at a lower price!

If you’re investing in a good spread of companies, via Listed Investment Companies (LICs) or an index fund, the value of your portfolio will increase considerably over time, following company profits.

The point I’m trying to make is, the value of your shares will certainly make you richer over time, but it’s not the main game.

Remember, what we really want is the cash profits (dividends), not the paper profits. It’s all about the income stream. It’s not about the ups and downs.

Our focus is on the rising income, not on the asset prices.


Focus on the underlying asset

Falling share prices will not affect financially independent folks who are living off dividends, nor should it be a source of worry.  Here’s why….

If we were living off the rental income from a house that we’d paid off, should we care if the house went up in price one week and down in price the next week?

No, of course not!

All we should be concerned about is, whether the income is going to pay our bills and if it will keep pace with inflation.

So why would we panic if our shares go up one week and down the next, if the dividend income is paying the bills? We shouldn’t!

Treat your shares like you would treat your house, as a long term holding.

In future decades, that huge spread of companies you own, via LICs or index funds, is bound to do well and the income will head upwards over time, alongside company profits.

Companies will continue paying their dividends to shareholders from cash profits they’ve made, regardless of what the share price is doing.

Paying attention to the earnings and dividends of the company makes more sense to me, rather than checking the price on a daily basis, since it’s the dividends that will be paying our bills.

Earnings and dividends don’t fluctuate anywhere near as much as share prices, so your ride is a lot smoother as a dividend investor.


What if we know a crash is coming?

There is always a crash coming, we just don’t know when it will occur.

Sometimes it looks obvious in hindsight, but the truth is, very few saw the GFC coming. Keeping your savings in cash or worse, selling your shares to seek out safety, is very likely a poor choice.

A great investor, Peter Lynch, once said, “More money has been lost by preparing for market crashes, than has been lost in the crashes themselves.”

This is because, if people convince themselves a crash is coming soon, they may simply not invest or will sell what they already own to seek the safety of a savings account and miss out on all the market gains.

He also says, the key to making money in stocks, is to simply not get scared out of them.

Even if you had invested in the market on the worst day of the year, in the decades to come, your investment would be worth much more and would continue to spit out a steady income stream, year after year.

Nobody can consistently time the market.  Not even Warren Buffett.  There is simply no need.

The long term returns are super attractive, even despite all the ups and downs, for as long as the markets have existed.

Keep adding money to your investments every month, using the power of Dollar Cost Averaging.  You can even automate your investing to make it even easier.

This technique of committed investing means, you’ll buy less shares when markets are expensive and more shares when markets are cheap. It’s a winning strategy that averages out your purchase prices over time.


Keeping costs low

One of the key skills needed to reach financial independence is the art of optimising or eliminating expenses. We can transfer this principle to our investing too.

By taking a long term buy and hold approach, we only incur brokerage once and each investment is left to keep compounding, capital gains tax free.

The traders out there need to make way higher returns just to keep up with us, once they account for capital gains taxes and extra brokerage costs.

See an article from Pete Wargent here, to see a great example of this.

I use CMC Stockbroking, as my online broker. They’re very low-cost and easy to use.  Recently, I’ve been using SelfWealth* – they’re even cheaper at $9.50 flat-fee for each trade, no matter how big it is!


Stay focused & don’t fiddle

Put your head down and stay focused on the end goal.  It doesn’t matter what the market is doing.  By focusing on the dividends instead of the share prices, it’s a much more smooth and steady ride.

The best part is, you get closer to financial independence with every single monthly investment. Every share purchase increases the dividends you’ll receive, which you can use to buy more shares to get you closer again.

This puts the power back in your hands!

When the market goes down, it’s scary, but we need to hold our nerve if we want to achieve those attractive long term returns.

Our instincts tell us “Don’t just sit there, do something!” right at the time when the opposite approach is best… “Don’t just do something, sit there!”

So now you know, the sharemarket is not a scary beast that gobbles up your money. There’s only one thing you need to do….

Save, and invest those savings in quality LICs or index funds, then, just sit there!


8 Replies to “Key Lessons to Making Money in Shares”

  1. Thanks for a really interesting read, lots if wisdom in there. I just found your blog today, and your story is really impressive. It’s so great to see another Australian FI enthusiast!

    I have not really heard of listed investment companies recently, I remember reading about them 20 or so years ago. Do the higher fees they presumably charge impact much on the compounding effect you talk about?

    1. Cheers FIExplorer! Glad you liked it.
      Check out my posts here – Investing for Early Retirement and LICs vs Index Funds – both explain a bit more about LICs and how they work. The older LICs such as Argo and AFIC actually have lower fees than Vanguard ETFs and slightly better performance after fees.
      I make sure the LICs I invest in have a good track record of performance after fees so compounding is not hindered

  2. I’d argue that you shouldn’t do nothing when the next crash happens, then’s the time to get some bargains in depressed blue chips to add to your stable.

    1. Totally agree. I just mean that you shouldn’t keep checking your investments worriedly as many do. Just sit there and don’t panic. Downturns are definitely the time to load up, if you’re in the position to do so 😉

  3. Hey,
    Thanks for your blog. I found SelfWealth through your blog and clearly the price can’t be beaten. Fixed low price for small purchases (avoids high relative cost) or big purchases (where percentage based fees add up) is a clear win.

    However, I find the app a bit glitchy and clearly the platform is not as well developed as the bank trading platforms. Also requiring overnight money transfers into the account is a minor disadvantage.

    It is obviously possible to transfer holdings from one broker/HIN to another – can this be done repeatedly over and over again?

    I am only purchasing to buy and hold.

    1. Hi SJ,
      I didn’t have any problems with the app, but I do prefer other brokers for historical data and company news. So I use SelfWealth to trade and I keep my CMC account open for news/data. I did transfer my holdings to SelfWealth and it was pretty simple. Not sure how many times you can do this. Why would you want to do it repeatedly?

      1. I had used NABtrade purely because my banking was through them. Makes it easy to transfer funds instantly. They are also cheaper than the other bank platform. As a newbie I wasn’t really aware of the options before.

        The only reason to transfer was to keep it all in one place (had existing holdings with NABtrade) making it easier to see the whole portfolio in one place. I don’t plan on selling so no need for cheaper brokerage on the sell end currently.

        Like you I keep my NABtrade going for news, tracking and more info such as market depth.

        1. Yeah that’s fair enough. I’d guess you should be able to transfer the holdings back across after you purchase.

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